The clients took advantage of the website's technology upgrade to develop a new layout and propose a new, more up-to-date brand image for the journal.
To begin with, the brand image was redesigned. The look chosen represents multi-facetedness or multimodality, while incorporating key elements of Swiss international style, such as present typography and a strong grid.
Project supervisor: Nathalie Lacelle
Project manager: Emmanuelle Lescouet
Web development: John Boyle-Singfield
Following the introduction of the new brand image, all the pages of the website were reorganized and redesigned according to the journal's current needs, which had evolved over the last few years. The use of the brand's vivid colors, together with graphic elements such as lines, structure the layout. The duality of the two typefaces gives rhythm to the graphic elements without cluttering them with visual elements.