I was approached in the spring of 2021 by the project team in order to lay the foundations of the brand image that the game would constitute. The goal was to create a brand image that was attractive to the target young audience, as well as a design that was dynamic. In addition, the game aspect had to be represented in the image. Color and typography choices were set to reflect these goals.
The goal was to create a brand image that was visually appealing, youthful, and dynamic, and for the game to be seen as a fun and creative activity. The game's aspect had to be present but with a unique twist that went against conventions. My objective was to create an engaging brand that would capture the interest of young people and make them want to play.